A piece of the puzzle is missing to solve the most complex human development challenges

More than 100 billion dollars are spent each year on improving the lives of people with limited resources, but that money doesn’t always have the maximum impact. A crucial piece of information is needed to drive results – deep understanding of the customer and the surrounding complex ecosystem that influences them. Many of today’s interventions lack the ability to transform behaviors at all levels. 

We believe that people with limited resources should be treated as customers 

We are a privately-funded “action tank” obsessed with thinking about people as customers instead of passive beneficiaries. We develop a deep understanding of behavior and systems that is driven by a new type of data that can transform how development programs are designed and delivered. We incubate, test, and scale solutions so others don’t have to.

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