Surgo Insights Translated into State of Uttar Pradesh’s Behavior Change Communication Strategy and Roadmap

The Government of Uttar Pradesh recently developed a new behavior change communication strategy for 2018-2021. Research funded by the Surgo Foundation formed the foundation for this strategy including the cross cutting strategic elements as well as behavior- specific approaches for RMNCH behaviors. This strategy outlines the state government’s behavior change communication priorities and is a roadmap for partners to help plan their investments in behavior change communications. The Government of Uttar Pradesh will begin implementing the strategy this year.