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Segmentation

Nowadays, marketers invest a significant amount of time and money to deepen their understanding of their customers, including their behaviors, beliefs, emotions, uncon-scious biases, and social norms and differences in what drives their customers. Is it time for the development sector to move away from a one-size-fits all approach and use segmentation to deliver interventions that target the right person and the right time with the right thing?

  • Read more about Psycho-behavioral segmentation in our article in SSIR
  • Check out how it has been applied in VMMC in Africa
  • Listen to Sema discuss the potential for segmentation in a podcast
 
 

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